‘The London Eye is my new expression for those who have embraced around the eye advanced skin care.’ explains Emily as she crosses her ankles perched on the corner of a chaise lounge in the Dorchester. ‘It’s an obvious sign to me who is interested in prolonging their facial experience past their treatment and who is yet to discover advanced tools such as under eye masks. I wish more people would experiment with hydrating their under eye by using an eye patch or mask. It’s changed my whole relationship with my makeup.’
In 2023, this tiny patch of facial real estate grabbed the limelight, and for good reason. As we jump into 2024, the race for quicker and long lasting results in under eye skin care is fierce. But how are our skin care scientists, experts and product developers managing this feat?
Do eye masks make a difference?
It seems global influences, from the meticulous beauty routines of Korea to the age-defying ‘secrets’ of Hollywood, have made us realise that the eyes, or more specifically the skin beneath them, are the windows to our age. Yes, your under-eye area doesn't lie – it's the tell-tale sign of late nights, early mornings, and the oh-so-dreaded ageing process. Why? Simply because the skin here is thin.
What is the skin under your eye called?
“The medical term for the skin under the eyes is the "infraorbital region." This area is part of the lower eyelid and the region directly below the eye socket (orbit). The skin in the infraorbital region is notably thinner and more sensitive compared to other areas of the face, making it more susceptible to signs of ageing, fatigue, and other conditions.”
Mel, Aesthetics Nurse, Hertfordshire
Best under eye patches and eye masks 2024
Everyone wants fast results - because let’s face it, who has the time? Hence why the skin care industry has stepped up its game. Enter Carol Joy London's Collagen Under Eye Mask, a product as quintessentially British as afternoon tea but with the precision of German engineering. This gem in our hero collection is turning heads and lifting under-eye skin all through the power of an eye patch.
Which products have stood out to us this year?
We've seen the likes of the 111Skin Under Eye Masks at £85 and the budget-friendly Grace and Strella at £22 make an impact in the under eye market.
There’s not one size fits all when it comes to under eye skin care, however quality of ingredients does make a difference.
Value based under-eye masks can cause skin irritation and allergies due to harsh chemicals. They often have less effective ingredients and may not fit well, leading to poor results. These masks might also include harmful preservatives and lack safety testing. It's better to choose well-reviewed products with clear ingredient lists, even on a budget.
While this isn’t always the case, it’s certainly a consideration when looking into trialling a new product in such a sensitive area under your eye.
Products to prolong your under eye mask results
This year we’re not just dipping our toes but plunging headfirst into the under-eye market with the launch of the Uplifting Eye Contour to compliment your skin care routine.
Our Uplifting Eye Contour is set to launch later this year.
Be sure to keep an eye out.
What does wearing an eye patch do?
Because coffee can only take you so far, here are three top tips for hydrating under your eyes, along with key ingredients to look for:
Use a Dedicated Eye Cream or Serum
- Hyaluronic Acid: This ingredient is a powerful humectant, meaning it draws moisture from the environment into the skin. It can hold many times its weight in water, making it excellent for deep hydration.
- Glycerin: Another effective humectant, glycerin helps to keep the under-eye area moist and plump, reducing the appearance of fine lines.
Incorporate Antioxidants and Peptides
- Vitamin C: This antioxidant helps in hydrating the skin and also plays a role in collagen production, which can improve skin elasticity and firmness.
- Peptides: These are short chains of amino acids that can help stimulate collagen production, improving the strength and elasticity of the skin under the eyes.
Opt for Gentle, Soothing Ingredients
- Ceramides: These lipid molecules help reinforce the skin's natural barrier, preventing moisture loss and protecting against environmental irritants.
- Niacinamide (Vitamin B3): This ingredient is known for its soothing properties and ability to improve skin texture, helping to keep the under-eye area smooth and well-hydrated.
Certified by Mel, Cosmetics Nurse, Hertfordshire
Science Meets Luxury
Our Collagen Under Eye Mask has been around for nearly 4 years now which means we have the clinical studies to back up our science around collagen.
Clinically proven to reduce those pesky lines and wrinkles in just 15 minutes, it's like a mini facelift without the fuss. Think of it as your secret weapon against the tolls of time and tiredness, with a dash of collagen and a splash of hyaluronic acid for good measure.
The Best Under Eye Patch or Mask - Yasmin
Yasmin, makeup artist and beauty influencer, puts it perfectly: “If you’re spending £80+ on foundation, don't you want it to glide on like a dream? A good under-eye prep can transform the application of products. It's not just makeup; it’s art, and your face is the canvas.
I recently used the Carol Joy London eye patch on a shoot in London and the results were simply gorgeous. It took care of any evidence of an early start on the models.”
Discover Collagen Eye Masks
We extend an invitation: Join our affiliate program and put the Carol Joy London Collagen Under Eye Mask to the test. Compare, contrast, and be the judge. After all, in the world of high-stakes beauty, your under-eyes deserve nothing but the best. Contact email@example.com to learn more.
As we march into 2024, remember this: under-eye care is not just a skin care trend; it's the cornerstone of youthful radiance. With pioneering products like our Collagen Under Eye Mask and the much-anticipated Lifting Eye Contour (coming soon), we’re not just following trends – we’re writing them.
So, here's to looking more radiant, one eye mask at a time.