Ultimate Serum
Ultimate Serum
Ultimate Serum
Ultimate Serum
Ultimate Serum
Ultimate Serum
Ultimate Serum
Ultimate Serum
Ultimate Serum
Ultimate Serum

"Visible Transformation from the Very First Drop." - Carol Joy

★★★★★
"I have noticed a huge improvement in my skin! My skin is so much clearer & is glowing! I’ve been getting compliments daily!" - ANOUSKA

ULTIMATE SERUM - YOUR NOURISHING DAILY CLEANSER

Your transformative elixir for luminous, youthful skin

RESULTS: HYDRATE | BRIGHTEN | FIRM

A firmer, smoother, more luminous complexion — powered by clinical performance and designed for long-term transformation. The Ultimate Serum combines advanced actives to deeply hydrate, visibly brighten, and support the skin’s natural structure, revealing skin that looks fresher, feels stronger, and radiates confidence.

Formulated with Collagen Peptides to improve firmness and elasticity, Alpha Arbutin and Vitamin C to even tone and reduce pigmentation, Hyaluronic Acid to deeply hydrate, and Diamond Powder to energise and illuminate the complexion.

Your daily ritual for radiant, resilient skin. Use morning and night as your targeted treatment step — before moisturiser — to deliver visible change from within.

Intelligent, indulgent, and clinically designed to perform.

WHY IT WORKS

The Ultimate Serum is more than a treatment step — it’s a high-performance elixir that targets skin clarity, firmness, and deep hydration in a single, precision-formulated dose.

This intelligent formula is powered by clinically respected actives that work in synergy to visibly transform the skin’s tone, texture, and structure:

Collagen Peptides — Renowned for their ability to support the skin’s natural framework. These peptides stimulate collagen synthesis, helping improve elasticity, reduce fine lines, and restore firmness over time.

Alpha Arbutin — A gentle yet powerful brightening active that targets pigmentation and uneven tone. Clinically proven to fade dark spots without irritation, it reveals a clearer, more luminous complexion.

Vitamin C (Stabilised) — A potent antioxidant that brightens, protects, and encourages collagen production. It helps defend against environmental stressors while visibly improving skin tone and radiance.

Hyaluronic Acid — A deeply hydrating molecule that binds moisture within the skin. It delivers immediate plumping and smoothness while improving long-term suppleness and skin comfort.

WHY IT MATTERS TO YOUR SKIN

Serums are where real change begins — and this one is designed to lead it.

The Ultimate Serum is for skin that needs more: more support, more clarity, more visible transformation. It doesn’t just sit on the surface — it works deeper, rebuilding strength, restoring glow, and smoothing signs of fatigue and time.Because when your skin is firmer, brighter, and more hydrated, you don’t just look revived — you feel unstoppable.

BENEFITS
  • Firms and lifts
  • Brightens and evens tone
  • Smooths fine lines and texture
  • Deeply hydrates and plumps
  • Revives tired, fatigued skin
HOW TO USE

Apply 2-4 drops to clean, dry skin. Gently press the product into skin on your face, neck, and décolleté. Use twice daily as part of your morning and evening skincare ritual.

£195.00

Size - 30ml

The essential step for firmer, brighter, more resilient skin.

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Once experienced, never forgotten. Your radiance becomes part of you.

INGREDIENTS

Aqua (Water), Butylene Glycol, Glycerin, Alpha-Arbutin, PEG-8, Caprylyl Glycol, Phenoxyethanol, PPG-26-Buteth-26, Propylene Glycol, Carbomer, Xanthan Gum, PEG-40 Hydrogenated Castor Oil, Benzophenone-4, Disodium EDTA, Sodium Hydroxide, Parfum (Fragrance), Hibiscus Sabdariffa Flower Extract, Hexylene Glycol, Sodium Hyaluronate, Citrullus Lanatus (Watermelon) Fruit Extract, Sodium Polyacrylate, CI 77891 (Titanium Dioxide), Mica, Styrene/Vp Copolymer, Equisetum Arvense Extract, Palmitoyl Tripeptide-5, Citrulline, Silica, Sodium Benzoate, Rubus Idaeus (Raspberry) Fruit Extract, Potassium Sorbate, Ascorbyl Tetraisopalmitate, Diamond Powder, Panicum Miliaceum (Millet) Seed Oil, Sodium Dodoxynol-40 Sulfate, CI 17200 (Red 33), Sorbic Acid, CI 19140 (Yellow 5).

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SKIN BENEFITS

HYDRATE

Hyaluronic Acid delivers deep, long-lasting hydration to plump the skin and restore suppleness.

BRIGHTEN

Vitamin C and Alpha Arbutin help even skin tone, fade dark spots, and reveal a fresher, more luminous complexion.

FIRM

Collagen Peptides support the skin’s natural structure, helping to improve elasticity and reduce the appearance of fine lines over time.

Proven Results from Real Users

95%

Said skin looked fresh and hydrated.

92%

Said their skin felt firmer after using pure collagen spray.

90%

Said it improved their skin smoothness.

34%

Saw improvements to their overall skin condition.

Instant Anti Ageing Results with Award Winning Collagen

Spritz your way to smoother skin with this indulgent, evidence-based formula. Clinically proven to target fine lines and improve the condition and feel of your skin, the Pure Collagen Spray is certain to be your new go-to for on-the-go rejuvenation.

ultimate serum

ULTIMATE SERUM

Visible Transformation from the Very First Drop

This isn’t just a serum — it’s your most powerful step toward visibly firmer, brighter, more hydrated skin. Expertly formulated to correct, strengthen, and renew, the Carol Joy London Ultimate Serum is clinically designed to hydrate, brighten, and firm in one intelligent, precision-led ritual.

ADVANCED FORMULATION

Unlike ordinary serums, this advanced treatment is expertly developed to visibly transform the skin while it treats. Combining collagen-supporting peptides with brightening agents and deep hydration actives, it works on every level to restore clarity, firmness, and long-term skin vitality.

collagen peptides

COLLAGEN PEPTIDES

Resilient Skin

Clinically respected for their ability to support skin structure and stimulate natural collagen production. They help improve firmness, reduce fine lines, and promote smoother, more resilient skin over time.

alpha arbutin

ALPHA-ARBUTIN

Skin Brightening

A gentle and highly effective brightening agent that targets dark spots and uneven tone. Clinically proven to reduce pigmentation without irritation.

fruit acid

FRUIT ACID

Complexion

Naturally derived exfoliants that smooth texture, accelerate cell turnover, and enhance glow. They gently lift dullness and promote a fresher, more luminous complexion.

hyaluronic acid

HYALURONIC ACID

Hydration

A powerful moisture-binding molecule that deeply hydrates and plumps. It restores softness, comfort, and a dewy, post-facial feel.

hyaluronic acid

HYALURONIC ACID

Smooth Fine Lines & Wrinkles

Helps bind water to your skin and form a protective barrier. This provides intense hydration for plumper, more supple skin with less visible fine lines and wrinkles.

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SWISS APPLE STEM CELLS

Cell Renewal

Contain metabolites to help promote cell renewal and longevity. This results in lasting rejuvenation, a visible reduction in fine lines and wrinkles, and a refreshed complexion.

HYDRATE | BRIGHTEN | FIRM
It doesn’t just sit on the surface — it works deeper, rebuilding strength, restoring glow, and smoothing signs of fatigue and time.Because when your skin is firmer, brighter, and more hydrated, you don’t just look revived — you feel unstoppable.

spray-hand-benefits.jpg__PID:3d427597-861a-4507-a889-fe4d5890e7e6

Soluble Collagen Molecules:
help bind water to your skin and form a protective barrier. This provides intense hydration for plumper, more supple skin with less visible fine lines and wrinkles.

Swiss Apple Stem Cells:
contain metabolites to help promote cell renewal and longevity. This results in lasting rejuvenation, a visible reduction in fine lines and wrinkles, and a refreshed complexion.

Natural Moisturising Factors:
help maintain smooth, hydrated, healthy looking skin by drawing moisture into the epidermis. This replenishes radiance for a more luminous complexion and keeps skin feeling firm, plump, and supple.

PROVEN RESULTS FROM REAL USERS

95%

Said skin looked fresh and hydrated.

90%

Said skin looked firmer.

90%

Said it improved their skin smoothness.

Based on the results of a clinical trial on 20 participants aged 31-59 after four weeks of twice-daily usage.

HOW TO USE

Morning/Night:
Apply 2-4 drops to clean, dry skin. Gently press the product into skin on your face, neck, and décolleté. Use twice daily as part of your morning and evening skincare ritual.

cleansing cream

Instant Anti Ageing Results

Spritz your way to smoother skin with this indulgent, evidence-based formula. Clinically proven to target fine lines and improve the condition and feel of your skin, the Pure Collagen Spray is certain to be your new go-to for on-the-go rejuvenation.

95%

Said skin looked fresh and revitalised.

90%

Said their skin felt firmer after use.

34%

Said it improved their skin smoothness.

34%

Saw improvements to their overall skin condition.

Based on the results of a clinical trial on 20 participants aged 31-59 after four weeks of twice-daily usage.

pure-collagen-spray-1.webp__PID:0fbf534e-09ce-4fb4-84b7-30dbef5aa9a2

Advanced Formula

The Pure Collagen Spray boasts an active-packed formula that has been expertly crafted to ensure optimum results. Just a few spritzes is enough to saturate your skin with the finest, most advanced ingredients.

Soluble Collagen Molecules
help bind water to your skin and form a protective barrier. This provides intense hydration for plumper, more supple skin with less visible fine lines and wrinkles.

Swiss Apple Stem Cells
contain metabolites to help promote cell renewal and longevity. This results in lasting rejuvenation, a visible reduction in fine lines and wrinkles, and a refreshed complexion.

Natural Moisturising Factors
help maintain smooth, hydrated, healthy looking skin by drawing moisture into the epidermis. This replenishes radiance for a more luminous complexion and keeps skin feeling firm, plump, and supple.

FAQ's

Why use a serum?

Serums contain higher concentrations of active ingredients than moisturisers, cleansers, and toners. They are an ultra-powerful addition to your skincare routine and work best when layered between toner and moisturiser.

Should you use serum before or after moisturiser?

You should always apply serum before moisturiser. Moisturisers can help strengthen the skin barrier and protect the surface layers of the epidermis, but serums are formulated to go deeper. Serums generally have a lighter texture and contain actives with a lower molecular weight that absorb deeper into skin. Applying serum before moisturiser allows for optimum delivery of these actives and leads to the best results.

How do Collagen Peptides work?

Collagen Peptides are easily absorbed by skin. They help to reduce the appearance of wrinkles, enhance skin firmness, and refine overall texture. They work by sending signals to fibroblasts, telling them to boost collagen synthesis.

BACKED BY EXPERTS, RATED AND REVIEWED

Trusted by skincare professionals for its multi-corrective performance, the Ultimate Serum is a go-to for treating visible signs of ageing, fatigue, and dullness.Formulated with clinically respected actives and a silk-like texture that absorbs instantly, it’s a powerful addition to every advanced skincare ritual — delivering clarity, firmness, and hydration in one intelligent step.

Customer Reviews

Based on 7 reviews
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s
susannah Bartlett

Excellent product with luxury packaging

A
Anonymous
Glass skin

Love it! My skin is glowing.

A
Anonymous
New skin!

I love this product, it honestly gave my skin a more youthful appearance. I thoroughly recommend this product.

M
Mia
Amazing product!

I love love love this product, I use it everyday and night and I can really see new results. Thank you x

J
Jazmin Lewis
Must Have!

Loving this product, It’s evened out my complexion and giving me that natural glow just in time for summer! Would highly recommend.