What is Face Serum and How to Use It
If your complexion has lost its radiance, rest assured you're not alone. Many women in their 30s and beyond experience a dull, tired appearance in their skin, and for those navigating menopause, this lack of luminosity can become even more pronounced. However, dull, lacklustre skin doesn’t have to define your day. With the right care, you can restore your natural glow and reclaim your skin’s vitality.
Rejuvenate your complexion and reduce the visible signs of ageing we begin to see as our skin matures with our specially formulated Ultimate Serum.
Collagen Peptides boost your body’s natural collagen production for plump, supple skin, while potent actives Vitamin C, Alpha Arbutin and Hyaluronic Acid banish dark spots and refresh your complexion.
Embrace the gift of radiant, more youthful skin today.
Why should I use a face serum?
Our Ultimate Serum helps you cultivate the radiant, youthful skin you deserve.
Minimise the visible signs of skin ageing
Restore elasticity, plump skin and smooth away wrinkles with our revolutionary Ultimate Serum.
If you’re experiencing dull, dry skin, triggered by the menopause, you’re not alone. Combine our Ultimate Serum with further products from our firming and anti-ageing skincare collection to restore your skin to its radiant, youthful best.
We know that 31% of those who use facial skincare would select a product due to its ingredients’ ability to penetrate deep into the skin. Our innovative Collagen Peptides absorb easily into the deeper layers of your epidermis, enhancing collagen production for lusciously illuminated, effortlessly smooth skin.
Thoroughly hydrate your skin
Our Ultimate Serum is meticulously formulated with Hyaluronic Acid to quench dry and dehydrated skin, revealing a complexion that is beautifully soft to the touch.
Our hydrating skincare collection also features Hyaluronic Acid to further enhance your complexion – formulate a hydrating ritual to achieve truly radiant skin and impart a natural luminosity that is instantly noticeable.
Assist with skin protection
You will be aware of the essential nature of SPF – but did you realise that face serums formulated with vitamin C can further protect the delicate skin of your face from the damage caused by UV rays? They can also protect against the oxidative stress caused by free radicals – unstable atoms that can cause cell damage.
While face serum is in no way a substitute for SPF, it can help this essential skincare product perform more effectively, preserving the natural beauty of your skin for longer.
Remember to always apply SPF as part of your morning skincare routine in order to protect your precious radiance from the harmful effects of the sun.
Boost overall skin radiance
Using our Ultimate Serum will enhance the radiance of your complexion, illuminating your skin from within and lending you a natural glow that will have everyone asking for your skincare secrets.
How to apply face serum
Banish dry, tight and uncomfortable skin by applying our Ultimate Serum in the morning and evening:
• Step one: cleanse.
• Step two: tone.
• Step three: apply face serum.
• Step four: apply eye cream (nighttime only).
• Step four: moisturise.
• Step five: apply SPF (morning only).
Simply allow 2–4 drops of the silky-smooth formula to absorb effortlessly into your skin, smoothing any excess across your neck and décolleté area for unparalleled radiance.
FAQs
Should I put my face serum on before or after my moisturiser?
Always apply your face serum before your moisturiser.
The occlusive nature of moisturisers means they create a barrier to lock moisture into the skin – however, this also prevents the further absorption of any other skincare.
Follow the application of your Ultimate Serum with our Intense Moisturiser for optimum hydration to unlock silky-soft, smooth skin that looks as though you have spent time at an exclusive spa retreat.
Which other products can I use with face serum?
Our Ultimate Serum and our Lifting Eye Contour make for an exquisite skincare pairing.
Ensure your under-eye areas looks as radiant as the rest of your complexion with the luxurious gel texture of our Lifting Eye Contour. Nourish and rejuvenate the delicate skin beneath your eyes, banishing dark circles and reawakening tired-looking eyes.
Our exclusive collagen skincare collection will help you build the perfect skincare regime around your face serum that targets the visible signs of ageing to give you the youthful, illuminated complexion of your dreams.
Can I use face serum daily?
For optimum results, use our Ultimate Serum twice a day. If the menopause has caused your skin to become dehydrated and uncomfortable, pair your face serum with regular spritzes of our Pure Collagen Spray to effortlessly hydrate, refresh and rejuvenate your skin.
Contact us
Browse the entirety of Carol Joy London’s spa-quality skincare collection to achieve natural luminosity every day.