Definition and Shine Shampoo
Hair care doesn't get more luxury than this hydrolysed collagen shampoo. For thick, damaged or difficult-to-control hair. Loved by the press.
Definition and Shine Shampoo
Hair care doesn't get more luxury than this hydrolysed collagen shampoo. For thick, damaged or difficult-to-control hair. Loved by the press.

"Radiant Results from the Very First Wash." - Carol Joy

★★★★★
"Makes my skin feel like silk." - JEMIMA RHYS

DEFINITION & SHINE SHAMPOO

Your restorative ritual for smooth, radiant hair.

RESULTS: STRENGTHEN | SMOOTH | ILLUMINATE

The Definition & Shine Shampoo is more than a cleanser — it's a transformative treatment for thick, damaged, or unruly hair. Infused with a luxurious blend of hydrolysed collagen, keratin, and nourishing oils, this formula works to deeply cleanse while restoring softness, strength, and shine.

WHY IT WORKS

The Definition & Shine Shampoo is more than a cleanser — it’s a reparative ritual for hair that needs strength, smoothness, and shine. Designed to support both scalp and strands, this formula combines restorative proteins with nourishing oils to visibly improve texture, manageability, and radiance.

Hydrolysed Collagen — A strengthening protein that improves elasticity and flexibility in each strand. Helps reduce breakage and restore bounce, especially in thick or damaged hair.

Keratin — A smoothing protein that reinforces the hair’s natural structure. It fills in surface damage, reduces frizz, and enhances softness with every wash.

Golden Millet Oil — Rich in essential fatty acids, this antioxidant-packed oil supports scalp health while fortifying strands from root to tip. Adds strength and natural shine.

Argan Oil — A deeply nourishing emollient that conditions, smooths, and shields hair from daily damage and dryness. Enhances shine and softness without heaviness.

WHY IT MATTERS TO YOUR HAIR

Your shampoo sets the tone for everything that follows. The Definition & Shine Shampoo doesn’t just clean — it treats. Hair that’s thick, coarse, or prone to dryness needs more than surface-level care. It needs strength, softness, and lasting shine — without compromise.

This formula nourishes from root to tip, helping hair feel smooth, controlled, and effortlessly healthy. Because when your hair feels strong, radiant, and manageable, you don’t just look polished — you feel more in control.

BENEFITS
  • Strengthens and restores damaged hair
  • Smooths and softens coarse, unruly hair
  • Enhances shine and natural luminosity
  • Cleanses gently without stripping
  • Improves overall scalp and strand health
HOW TO USE

Apply generously to wet hair, lather well, then rinse thoroughly.

£25.00

Size - 200ml

The daily essential for smooth radiant hair.

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Once experienced, never forgotten. Your radiance becomes part of you.

INGREDIENTS

Aqua (water), Glycerin, Dicaprylyl Carbonate, Butylene Glycol, Cetyl Alcohol, Polysorbate 60, Polyacrylamide, Dicaprylyl Ether, Glyceryl Stearate, Mica, Phenoxyethanol, C13-14 Isoparaffin, Ci 77891 (titanium dioxide), Ethylhexylglycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Butyrospermum Parkii (shea) butter, Parfum (fragrance), Laureth-7, Disodium Edta, Panicum Miliaceum (millet) seed oil, Sodium Hydroxide, Silica, Caramel, Alpha-Arbutin, Ascorbyl Tetraisopalmitate, Tocopherol, Equisetum Arvense extract, Rubus Idaeus (raspberry) fruit extract, Pentylene Glycol, Ci 17200 (red 33).

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HAIR BENEFITS

STRENGTHEN

Hydrolysed Collagen and Keratin reinforce the hair’s structure, reducing breakage and restoring elasticity.

SMOOTH

Golden Millet Oil and Argan Oil deeply nourish and soften coarse or damaged strands, enhancing manageability and control.

ILLUMINATE

A high-shine finish is restored as oils and proteins work together to revive dull, tired hair with radiant, healthy lustre.

Proven Results from Real Users

95%

Said skin looked fresh and hydrated.

92%

Said their skin felt firmer after using pure collagen spray.

90%

Said it improved their skin smoothness.

34%

Saw improvements to their overall skin condition.

Instant Anti Ageing Results with Award Winning Collagen

Spritz your way to smoother skin with this indulgent, evidence-based formula. Clinically proven to target fine lines and improve the condition and feel of your skin, the Pure Collagen Spray is certain to be your new go-to for on-the-go rejuvenation.

definition and shine

DEFINITION & SHINE

Radiant Results from the Very First Wash

This isn’t just a shampoo — it’s your first step toward visibly softer, smoother, more luminous hair. Expertly formulated to nourish as it cleanses, the Carol Joy London Definition & Shine Shampoo is clinically designed to strengthen, smooth, and illuminate in one indulgent ritual.

ADVANCED FORMULATION

Unlike ordinary shampoos, this luxurious formula is expertly developed to treat the hair while it cleanses. Combining strengthening proteins with nutrient-rich oils and shine-enhancing actives, it supports the health of both scalp and strands — leaving hair visibly smoother, stronger, and naturally radiant.

hydrolised collagen

HYDROLYSED COLLAGEN

Flexibility

A strengthening protein that improves elasticity and flexibility in each strand. Helps reduce breakage and restore bounce, especially in thick or damaged hair.

keratin

KERATIN

Structure

A smoothing protein that reinforces the hair’s natural structure. It fills in surface damage, reduces frizz, and enhances softness with every wash.

golden-millet-oil

GOLDEN MILLET OIL

Strengthens the Skin Barrier

Rich in essential fatty acids and antioxidants. It strengthens the skin barrier, supports hydration, and helps calm sensitivity.

argan oil

ARGAN OIL

Skin Brightening

A gentle and highly effective brightening agent that targets dark spots and uneven tone. Clinically proven to reduce pigmentation without irritation.

hyaluronic acid

HYALURONIC ACID

Smooth Fine Lines & Wrinkles

Helps bind water to your skin and form a protective barrier. This provides intense hydration for plumper, more supple skin with less visible fine lines and wrinkles.

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SWISS APPLE STEM CELLS

Cell Renewal

Contain metabolites to help promote cell renewal and longevity. This results in lasting rejuvenation, a visible reduction in fine lines and wrinkles, and a refreshed complexion.

STRENGTHEN | SMOOTH | ILLUMINATE
Your shampoo sets the tone for everything that follows. The Definition & Shine Shampoo doesn’t just clean — it treats. Hair that’s thick, coarse, or prone to dryness needs more than surface-level care. It needs strength, softness, and lasting shine — without compromise.

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Soluble Collagen Molecules:
help bind water to your skin and form a protective barrier. This provides intense hydration for plumper, more supple skin with less visible fine lines and wrinkles.

Swiss Apple Stem Cells:
contain metabolites to help promote cell renewal and longevity. This results in lasting rejuvenation, a visible reduction in fine lines and wrinkles, and a refreshed complexion.

Natural Moisturising Factors:
help maintain smooth, hydrated, healthy looking skin by drawing moisture into the epidermis. This replenishes radiance for a more luminous complexion and keeps skin feeling firm, plump, and supple.

PROVEN RESULTS FROM REAL USERS

95%

Said skin looked fresh and hydrated.

90%

Said skin looked firmer.

90%

Said it improved their skin smoothness.

Based on the results of a clinical trial on 20 participants aged 31-59 after four weeks of twice-daily usage.

HOW TO USE

Morning/Night:
Apply generously to wet hair, lather well, then rinse thoroughly.

Definition and Shine Shampoo

Instant Anti Ageing Results

Spritz your way to smoother skin with this indulgent, evidence-based formula. Clinically proven to target fine lines and improve the condition and feel of your skin, the Pure Collagen Spray is certain to be your new go-to for on-the-go rejuvenation.

95%

Said skin looked fresh and revitalised.

90%

Said their skin felt firmer after use.

34%

Said it improved their skin smoothness.

34%

Saw improvements to their overall skin condition.

Based on the results of a clinical trial on 20 participants aged 31-59 after four weeks of twice-daily usage.

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Advanced Formula

The Pure Collagen Spray boasts an active-packed formula that has been expertly crafted to ensure optimum results. Just a few spritzes is enough to saturate your skin with the finest, most advanced ingredients.

Soluble Collagen Molecules
help bind water to your skin and form a protective barrier. This provides intense hydration for plumper, more supple skin with less visible fine lines and wrinkles.

Swiss Apple Stem Cells
contain metabolites to help promote cell renewal and longevity. This results in lasting rejuvenation, a visible reduction in fine lines and wrinkles, and a refreshed complexion.

Natural Moisturising Factors
help maintain smooth, hydrated, healthy looking skin by drawing moisture into the epidermis. This replenishes radiance for a more luminous complexion and keeps skin feeling firm, plump, and supple.

FAQ's

Is this cleanser suitable for sensitive skin?

Yes. The Cleansing Cream is formulated with nourishing botanicals and soothing emollients like Golden Millet Oil and Shea Butter, making it ideal for even sensitive or reactive skin types.

Will it remove makeup and SPF effectively?

Absolutely. This cream cleanser is designed to gently dissolve makeup, SPF, and daily impurities without stripping the skin’s natural oils — leaving your skin clean, calm, and comforted.

Can I use this morning and night?

Yes. It’s gentle enough for twice-daily use. In the morning, it refreshes the skin and prepares it for your skincare routine. At night, it effectively removes the day’s buildup for a soft, radiant complexion.

Does it leave a residue or require double cleansing?

No residue here. The Cleansing Cream rinses off cleanly with water, but it also pairs beautifully with a balm or oil cleanser if you enjoy double cleansing.

What makes this cleanser different from others?

This is more than a cleanser — it's a treatment. Infused with Alpha-Arbutin, stable Vitamin C, and Sodium Hyaluronate, it works to hydrate, brighten, and refine skin while you cleanse — turning a daily task into a luxury ritual with real results.

BACKED BY EXPERTS, RATED AND REVIEWED

Loved by professionals for its reparative performance, the Carol Joy London Definition & Shine Shampoo is trusted to deliver salon-quality results with a luxurious, sensorial finish. Expertly formulated with strengthening proteins and shine-enhancing oils, it’s a go-to for haircare specialists who value softness, strength, and lasting vibrancy.