Skincare Trends for 2025

January is the perfect time to reset, refocus, and reclaim your complexion. As we step into 2025, skincare trends are evolving, blending science, luxury, and everyday rituals to help you achieve radiant, healthy skin at every age.

We believe in combining cutting-edge innovations with time-tested practices, ensuring your skincare routine delivers prolonged results—especially when paired with aesthetic treatments. Let’s explore the key trends shaping skincare this year and how you can integrate them into your daily rituals for transformative results.

What Are the Key Skincare Trends for 2025?

The Power Duo: Collagen and Hyaluronic Acid

The pairing of collagen and hyaluronic acid is gaining traction for its ability to hydrate, plump, and rejuvenate the skin. Collagen provides the building blocks for skin’s structure, while hyaluronic acid retains moisture, creating a synergistic effect that enhances skin elasticity and smoothness. Together, they prolong the results of aesthetic treatments, making them a must-have in 2025.

Double Cleansing 

Double cleansing is the foundation of an effective skincare routine. By using an oil-based cleanser to dissolve makeup and a water-based cleanser to remove impurities, you prepare your skin for optimal absorption of active ingredients.

LED and Red Light Therapies

Red light therapy is at the forefront of at-home skincare devices, targeting inflammation, boosting collagen production, and improving skin tone. Combine this with topical collagen products for amplified results.

Lymphatic Drainage Techniques

Incorporating lymphatic drainage during serum and moisturiser application promotes circulation, reduces puffiness, and enhances product absorption. This holistic approach ties skincare with self-care, creating a luxurious ritual.

How Does Skin Change in Your 30s, 40s, and 50s?

• In Your 30s: Fine lines and early signs of ageing appear as collagen production begins to decline. Hydration becomes crucial to maintain skin’s elasticity and glow.
• In Your 40s: Skin loses firmness and radiance, and hyperpigmentation may surface. Potent active ingredients like golden millet oil and collagen are key to addressing these concerns.
• In Your 50s and Beyond: Hormonal changes lead to dryness, thinning skin, and deeper wrinkles. Supporting the skin’s barrier and boosting hydration are essential.

“Moisturisers infused with high-potency ingredients like golden millet oil and collagen can significantly improve skin texture, plumpness, and radiance—common pain points for women over 30. These products offer both immediate and long-term benefits, making them invaluable for your skincare routine.”

-  Joanne, Aesthetics Nurse in Bedfordshire.

The Science Behind Collagen

Collagen is a protein that provides structure and strength to your skin. However, collagen production declines by 1% every year after your mid-20s, leading to wrinkles, sagging, and dullness. Scientific advancements have enabled collagen to be formulated into skincare products that penetrate the skin barrier, delivering rejuvenating results.

The graph highlights how collagen supplementation through skincare can slow the visible signs of ageing, keeping your complexion smooth and youthful.

How Do You Perform Lymphatic Drainage During Your Skincare Routine?

Lymphatic drainage is a simple yet effective technique to enhance the benefits of your skincare products. As you apply your serum and moisturiser, use upward and outward motions, focusing on key pressure points linked to the lymphatic system.

Geraldine, Head Trainer at Carol Joy London, advises: “Lymphatic drainage not only supports your skin’s health but also transforms your routine into a moment of mindfulness. Use gentle pressure and follow the natural pathways of your lymphatic system for best results.”

Three Steps for Facial Lymphatic Drainage When Applying Moisturiser

1. Start at the Chin and Jawline
   Apply a small amount of moisturiser to your fingertips. Using upward strokes, gently massage along the jawline, starting at the chin and moving towards the ears. This helps stimulate the lymph nodes located near the jaw and encourages drainage.

2. Move to the Cheeks and Under-Eye Area
   Using circular motions, massage your cheeks, starting from the centre of your face and sweeping outward towards the temples. For the under-eye area, use light tapping or sweeping motions with your ring finger, moving from the inner corners of your eyes to the outer edges. This reduces puffiness and promotes lymph flow.

3. Focus on the Forehead and Temples
   Apply upward and outward strokes across your forehead, moving from the centre towards the hairline and temples. Finish by massaging the temples in gentle circular motions to stimulate lymphatic drainage and relieve tension.

Why Include Rituals in Your Daily Skincare Routine?

We believe skincare should go beyond results; it should be a ritual that nurtures both your skin and soul.

Carol Joy Hatton, Founder of Carol Joy London, says: “Luxury skincare is not just about products; it’s about creating meaningful rituals that enrich your everyday life. By dedicating time to yourself, you transform skincare into an act of self-love and empowerment.”

Take the First Step to Reclaim Your Complexion

January is the perfect time to embrace these trends and elevate your skincare routine. Ready to explore more? Discover our blog on "Hydration Hacks for Winter Skin" and unlock expert tips to keep your skin glowing year-round.