What is the best serum for your face?

What is the best serum for your face?

Serums are the key to penetrate the active ingredients into the skin quickly. There are many benefits to serums, discover how it can benefit your skin.

Serums are a key part of most modern skincare regimes. Typically lightweight in formulation, serums deliver a powerful dose of active ingredients to the skin – usually with the objective of achieving something specific.

This high concentration of ingredients is a hugely effective way to address a particular skincare concern. Serums often incorporate fewer ingredients than other skincare products – but those they do contain penetrate deeply and effectively. Serums also tend to be absorbed quickly, which make them ideal for layering as part of your daily skincare routine.

Is peptide serum better than hyaluronic acid?

First up, let's compare two popular serums: peptide and hyaluronic acid. Peptide serums are great for firming your skin and reducing wrinkles. If you're looking for something to make your skin look younger, peptides are a good choice.

Hyaluronic acid, on the other hand, is all about hydration. It helps keep your skin plump and moist, perfect if you have dry skin.

The Global Head of Spa at Faeye says, "Pick peptide serum for anti-ageing and hyaluronic acid for hydration, depending on what your skin needs."

Which is the best anti aging face serum?

Finding the right anti-ageing serum can be tricky but we can’t rate Ultimate Serum highly enough. Look for ones with a mix of antioxidants, peptides, and hydrating ingredients. This combination helps tackle different signs of ageing, like lines, sagging skin, and a lack of glow.

What combination of serums should I use?

When using multiple serums, it's all about what your skin needs. You might use a vitamin C serum in the morning for its brightening effect and a hyaluronic acid serum for moisture. At night, a retinol serum can help with wrinkles and skin renewal. Remember, it's not about using lots of products but finding the right ones for you.

collagen antiageing serum

What is the most important ingredient in a serum?

The most important ingredient in a serum? It's the one that addresses your skin's unique needs. Whether it's vitamin C for brightness, hyaluronic acid for moisture, or peptides for anti-ageing, find what works for you.

Review Time  - 

Mia Ledbury credits her glowing skin to the right serum routine. She says, "Finding the perfect serum totally changed my skin. It's about understanding what your skin needs."

serum on skin near eye

What can a face serum achieve?


Most people associate serums with anti-ageing. While this term incorporates a wide range of different issues, the most common anti-ageing concerns involve lines and wrinkles, tone, texture and volume. Adequate hydration can help to address all of these issues, so a serum that contains Hyaluronic Acid – a powerful humectant that attracts and bind water to the skin – will help to plump, smooth and soften. Vitamin C Serums on the other hand are the only serums proven to make skin glow. Depending on their key ingredients, some serums are designed to brighten, firm, nourish or protect. Fortunately, our Forevermore Serum is an advanced, multitasking formula that manages to do it all. 

Forevermore, for everyone


Suitable for all skin types, Forevermore Serum is a silky anti-ageing formulation that works hard to accelerate skin cell renewal and regenerate collagen levels. Often referred to as the skin’s “scaffolding”, collagen is a key structural protein that keeps our skin looking plump, healthy, supple and youthful.

Unfortunately, collagen levels decline naturally as we age, leading to a loss of firmness, elasticity and tone. Forevermore Serum features an advanced Collagen Synthesis-Stimulating Peptide, which not only encourages new collagen production, but also protects against existing collagen degradation.

Other key ingredients in Forevermore Serum include Sodium Hyaluronate (an easy-to-absorb form of Hyaluronic Acid); a stable form of antioxidant Vitamin C, renowned for its brightening and firming properties; and Golden Millet Oil, clinically proven to enhance the skin’s condition. With regular use, skin appears smoother, plumper, firmer and more youthful.

serum dripping out of pippet

When to use a face serum


A serum should usually be applied to your skin after cleansing. We recommend smoothing two pumps of Forevermore Serum onto your face, neck and décolletage. Allow to fully absorb, and then ‘seal’ in the benefits by following with your usual moisturiser. Use morning and evening for optimum results.

Serums and skincare rituals


Serums are particularly known for the role they play within Japanese (and Korean) skincare rituals. These routines can incorporate up to 10 different steps – especially at night. They often start with a double cleanse using two different formulations (for example a balm/oil/cream followed by a foam). Next comes an exfoliant, a toner, an essence, a serum, a mask, an eye cream, a moisturiser, and then a night cream or SPF, depending on the time of day.

However many steps are involved, serums are at the heart of this type of layering skincare ritual. Antioxidant formulas that hydrate, counter pigmentation, repair and protect against pollution-induced skin damage are enduringly popular. A lightweight, fast-absorbing formula such as Forevermore is particularly important when multiple layers are involved. For a final step, we recommend following with For Ever, our rich, rejuvenating moisturising cream that also targets multiple signs of ageing, to leave skin looking smooth, supple and radiant.

How to compliment your serum?

Your skin care routine should lend it's self to the ingredients in your serum. Explore how collagen-powered products from cleasers to moisturisers can totally transform your skin. 

Updated December 2023.