Serums are a key part of most modern skincare regimes. Typically lightweight in formulation, serums deliver a powerful dose of active ingredients to the skin – usually with the objective of achieving something specific. This high concentration of ingredients is a hugely effective way to address a particular skincare concern. Serums often incorporate fewer ingredients than other skincare products – but those they do contain penetrate deeply and effectively. Serums also tend to be absorbed quickly, which make them ideal for layering as part of your daily skincare routine.
What can a face serum achieve?
Most people associate serums with anti-ageing. While this term incorporates a wide range of different issues, the most common anti-ageing concerns involve lines and wrinkles, tone, texture and volume. Adequate hydration can help to address all of these issues, so a serum that contains Hyaluronic Acid – a powerful humectant that attracts and bind water to the skin – will help to plump, smooth and soften. Depending on their key ingredients, some serums are designed to brighten, firm, nourish or protect. Fortunately, our Forevermore Serum is an advanced, multitasking formula that manages to do it all.
Forevermore, for everyone
Suitable for all skin types, Forevermore Serum is a silky anti-ageing formulation that works hard to accelerate skin cell renewal and regenerate collagen levels. Often referred to as the skin’s “scaffolding”, collagen is a key structural protein that keeps our skin looking plump, healthy, supple and youthful.
Unfortunately, collagen levels decline naturally as we age, leading to a loss of firmness, elasticity and tone. Forevermore Serum features an advanced Collagen Synthesis-Stimulating Peptide, which not only encourages new collagen production, but also protects against existing collagen degradation.
Other key ingredients in Forevermore Serum include Sodium Hyaluronate (an easy-to-absorb form of Hyaluronic Acid); a stable form of antioxidant Vitamin C, renowned for its brightening and firming properties; and Golden Millet Oil, clinically proven to enhance the skin’s condition. With regular use, skin appears smoother, plumper, firmer and more youthful.
When to use a face serum
A serum should usually be applied to your skin after cleansing. We recommend smoothing two pumps of Forevermore Serum onto your face, neck and décolletage. Allow to fully absorb, and then ‘seal’ in the benefits by following with your usual moisturiser. Use morning and evening for optimum results.
Serums and skincare rituals
Serums are particularly known for the role they play within Japanese (and Korean) skincare rituals. These routines can incorporate up to 10 different steps – especially at night. They often start with a double cleanse using two different formulations (for example a balm/oil/cream followed by a foam). Next comes an exfoliant, a toner, an essence, a serum, a mask, an eye cream, a moisturiser, and then a night cream or SPF, depending on the time of day.
However many steps are involved, serums are at the heart of this type of layering skincare ritual. Antioxidant formulas that hydrate, counter pigmentation, repair and protect against pollution-induced skin damage are enduringly popular. A lightweight, fast-absorbing formula such as Forevermore is particularly important when multiple layers are involved. For a final step, we recommend following with For Ever, our rich, rejuvenating moisturising cream that also targets multiple signs of ageing, to leave skin looking smooth, supple and radiant.